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As 2023 comes to a close, the IT industry is gearing up for a promising 2024, shaped by unprecedented technological advancements. The IT sector, already dynamic, will undergo further transformation thanks to the increased integration of artificial intelligence (AI).

Trends and Projections for 2024

According to the IDC FutureScape report, 2024 will be marked by a significant shift towards AI, partly due to the impact of GPT-3.5 launched by OpenAI at the end of 2022. This evolution will lead to a significant increase in AI investments, expected to surpass $500 billion by 2027. IDC’s predictions for 2024 suggest that Global 2000 organizations will allocate over 40% of their IT budget to AI-related initiatives, leading to a double-digit increase in product and process innovation rates.​.

Challenges and Opportunities

However, this transition to AI will not be without challenges. Companies will need to overcome obstacles such as AI skills shortages, unified control challenges, and the adoption of converged AI​.

Growth Strategies for 2024

For IT companies looking to expand in 2024, here are four key strategies to adopt, taking into account IT innovations from 2023 :

  1. Deep Integration of AI :
    • Prioritize the adoption of AI in your products and services.
    • Invest in training and developing AI skills within your staff.
  2. Process Optimization Through AI :
    • Utilize AI to automate processes and enhance operational efficiency.
    • Explore new AI applications for data management, cybersecurity, and customer service.
  3. Collaboration and Strategic Partnerships :
    • Establish partnerships with other companies and startups in the AI field to broaden your capabilities.
    • Collaborate with universities and research centers to stay at the forefront of innovation.
  4. Adaptation to New Business Models :
    • Be prepared to explore new business models made possible by AI, such as services based on advanced data analytics.
    • Stay attentive to opportunities for diversification and expansion into new markets.

The year 2024 looks set to be a period of growth and innovation for the IT sector. By focusing on the strategic integration of AI and adopting proactive strategies, companies can not only overcome challenges but also capitalize on emerging opportunities.

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